Product Strategy
Diagnosing the real customer problem
Frames user pain points, market gaps, product opportunity, and success metrics before jumping into solutions.
- Research synthesis
- Problem statements
- North-star metrics
Product management x brand strategy
Building products people choose, and brand stories people remember.
I am Shivani, a product-minded strategist creating practical growth ideas for companies, recruiters, and brands. My work blends user insight, market thinking, content strategy, and crisp execution.
PM Role
Research, roadmap, GTM, metrics
Strategy Map
2026
Insight
Product
Growth
Brand
Creator Series
#IFIRANTHEBRAND
Positioning
A PM candidate with the instincts of a strategist and the voice of a creator.
I approach product problems through customer behavior, business goals, and the story that helps a market understand the value. That makes my portfolio useful for two audiences: hiring teams evaluating product judgment, and brands looking for sharp creator-led strategy.
My current creator IP, #IFIRANTHEBRAND, studies existing brands and proposes actionable strategy through reels. The format can expand into ad critiques, marketing insights, branding breakdowns, and market-entry ideas.
PM Portfolio
Case-study style work recruiters can scan fast.
Growth & GTM
Turning insight into a launchable plan
Connects positioning, adoption loops, user segments, and go-to-market channels into a clear execution story.
- Segmentation
- Activation ideas
- Launch narrative
Analytics
Making decisions with measurable signals
Defines what to measure, why it matters, and how teams can learn without getting stuck in vanity metrics.
- Funnel thinking
- Experiment design
- Outcome tracking
Creator IP
#IFIRANTHEBRAND
A premium reel series where I pick strong brands, identify a strategic challenge, and pitch what I would do if I ran the brand.
Episode Format
If I Ran The Brand
Problem → Insight → Strategy → Execution → Expected impact
Find the real user signal
Start with reviews, comments, usage friction, and visible behavior gaps.
Turn it into a PM insight
Explain why the problem exists and what behavior, perception, or system is causing it.
Pitch the brand move
Show the product, campaign, packaging, or growth system I would build if I ran the brand.
Episode Library
Full strategies behind my Instagram reels.
Each card is a real #IFIRANTHEBRAND episode. Open it to read the complete brand diagnosis, insight, strategy, execution plan, and expected impact.
Loading episodes...
For Brands
Collaboration offers built around useful strategy, not empty promotion.
Send Collaboration BriefStrategy Reel
A thoughtful reel identifying a brand opportunity and presenting a clear strategic recommendation.
Ad & Campaign Review
Creator-led guidance on messaging, positioning, customer psychology, and campaign clarity.
Market Entry Angle
A concise point of view on audience, category context, positioning, and launch hooks.
PM Consulting Sprint
Short, structured support for product flows, onboarding ideas, feature prioritization, or growth loops.
Skills
What I bring into a PM team.
User research
Problem framing
Roadmapping
GTM strategy
Growth experiments
Product analytics
Brand positioning
Content strategy
Stakeholder communication
Market research
Next Step
Hiring for PM roles or exploring a brand collaboration?
Send the brief, role, or collaboration idea. I will respond with the most relevant PM work, reel concept, or strategic angle.
